Well, at least it’s not The Bucket. Okay, maybe.
Going to have to live with “KFC Yum! Center” as the name of Louisville’s new downtown basketball arena. The company has signed a 10-year deal worth $13.5 million. Yum Brands also paid $5 million in 2006 to have its name placed on the University of Louisville basketball practice facility.
Arena envy is running amuck in some circles, with less than 195 days before the facility opens.
Be forewarned that University of Kentucky fans will dub the arena, “The Chicken Coop.” But that is little more than a transparent effort to belittle what will be the crown jewel of college basketball arenas.