The University of Louisville continues to be the most valuable college basketball program for the fourth year in a row, according to Forbes Magazine, and it’s not even close.
Forbes, in its annual update, reports that UofL program is valued at $38.3 million, approximately $2.9 million more valuable than Kansas (at $35.4 million) in second place, and $6.8 million more than Kentucky (at $31.5 million) in third place. Arizona is fourth at $28.5 million and North Carolina fifth at $27.7 million.
Louisville’s value dipped a little from last year’s $39.5 million valuation, largely because of the conference realignment — with the American Athletic Conference and the New Big East dividing up the rights to the old Big East’s NCAA distributions.
UofL’s new membership in the Atlantic Coast Conference should be much more financially rewarding than any of its past affiliations, providing a major boost next season and keeping Louisville on top for the foreseeable future.