Always has been.

More than 100 ACC representatives are being hosted by the University of Louisville through Tuesday to enhance communications between schools and  to explore best practices.

“Hosting this conference gives us a chance to showcase the University of Louisville’s incredible transformation to our new ACC partners,” said UofL President James Ramsey. “It is also a way for ACC institutions to share academic, research and administrative strategies.”

Some of the topics to be explored include:

— Strategic management of investment portfolios and traceability to cost of education

— Best practices in public relations, branding, marketing and crisis communications

— Sponsorship opportunities with key vendors

— Best practices in administrative/student service areas such as financial aid, bursar, budgeting, fiscal reporting, treasury management, procurement, accounts payable and research expenses

Conference sponsors are PNC Bank, Inc. and The Oracle Corporation, Learfield Sports, Bank of America Merrill Lynch, Marriott International, Inc., BKD CPAs and Advisors, LLP, Sodexo, Inc., Maximus Higher Education Practice, Inc., Higher One, Inc., and Miller Transportation.

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By Charlie Springer

Charlie Springer is a former Louisville editor and sportswriter, a public affairs consultant, a UofL grad and longtime fan.