The apocalyptic decline of Bud Light couldn’t have come at a better time, with the University of Louisville football season straight ahead.
How about a UofL brew designed specifically for Louisville fans?
UofL Athletics and Gravely Brewing Company on Tuesday announced a partnership for the release of “Cardinale,” the new official craft beer of the Louisville Cardinals.
Cardinale is a crisp, light-bodied Blonde Ale (4.8% ABV) that’s available now at Gravely Brewing’s taproom at 514 Baxter Avenue. In addition to home athletic venues, Cardinale will be available at numerous retail points of sale – including locally at Kroger, Liquor Barn and various restaurants – later this month. Ask for it at the home opener against Murray State on Sept. 7.
“We are thrilled to share this partnership with Gravely Brewing and introduce Cardinale as our Official Craft Beer of the Louisville Cardinals,” UofL Director of Athletics Josh Heird said. “Gravely knows Louisville, and they know Card Nation. Our fans are the most passionate in college sports. They have high standards and understand the value of a quality product – Gravely is no different. Cardinale is another point of pride for all of us as we toast the Cards and cheer them on this season.”
The can art for Cardinale features the iconic “Heisman Bird” logo to kick off football season, while additional collectible can variations will be coming soon.
In addition to producing the official licensed craft beer, Gravely’s partnership with LEARFIELD and Louisville Sports Properties will include in-venue promotion across UofL’s sports programs, advertising and promotion on the UofL Sports Radio Network, digital advertising and social media promotions.