Rick Pitino earning some more pocket change with the Kentucky One health care commercial, which is being aired at least once, sometimes twice, during each NCAA basketball tournament game on the CBS, TNT, TBS and TRUE TV network this weekend.

The coach easily gets five figures, maybe six, for his time.

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By Charlie Springer

Charlie Springer is a former Louisville editor and sportswriter, a public affairs consultant, a UofL grad and longtime fan.