Student athletes at the University of Louisville balancing school work with athletic pursuits will soon have a new teammate on their side — an $8 million, state-of-the-art academic center.
The center will be located beneath the Norton Terrace at the South end of the Papa John’s Cardinal Stadium, housing the academic operations for the entire athletic department. The center will feature tutorial areas, laboratories, office areas and classroom space. 
Sales of Maker’s Mark Charlie Strong labels are part of the fundraising effort, which has just begun.
“The University of Louisville has played a vital role in my family and the history of Maker’s Mark since both of my grandparents – who created the brand – were graduates of U of L, and my father served on the board of trustees,” said Rob Samuels, Chief Operating Officer at Maker’s Mark Distillery, Inc.
“Knowing how important higher education is, Maker’s Mark is excited to support the new athletic academic center with the release of this special bottle. And we’re proud to feature Coach Strong on the label, particularly considering all he’s done for the university and the players he leads.”