Alcohol Sales at Louisville Games

This observer doesn’t drink at Louisville games, primarily because it seems every time I do the Cardinals wind up losing, the most memorable occasion being the overtime loss to UCLA in the 1975 Final Four. That’s reason enough to abstain, staying under control to keep things on the court or field in hand. Don’t mind if my neighbors partake — just don’t interfere with this one’s personal intensity.

In August 2005, the NCAA Executive Board suggested that member colleges and universities stop selling alcohol at athletic events, probably at the urging of NCAA Commissioner and former Indiana University President Myles Brand. One of Bobby Knight’s favorite people. Won’t happen at U of L any time soon, because the companies have been so good to the program.

“A lot of our facilities were built through sponsorship with certain companies, such as Budweiser through Freedom Hall,” said Tom Jurich, vice president of athletics. “We have to conform to what is in our contract with them. Alcohol sales are part of that.”

Speaking to the student newspaper, Jurich says U of L’s policy is consistent with that of other Big East members, including St. Johns, Villanova, Seton Hall, and Providence universities. “We consider everything that the NCAA asks us to look at,” he said, “but our conference has told us we are welcome to sell alcohol, and right now that is where we are at.”

The only time alcohol sales were ever a noticeable problem was at a football game against Tennessee in the old Fairgrounds Stadium in the mid-nineties. Must have been a record number of fights that night, several of the Vol fans apparently not able to manage their alcohol intake.

U of L owes companies like Brown-Forman, Budweiser and Makers Mark a huge debt of gratitude for all they’ve done for the program over many years. The continuance of the alcohol sales is an important way of saying thank you.

Drink responsibly.

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Charlie Springer

Charlie Springer is a former Louisville editor and sportswriter, a public affairs consultant, a UofL grad and longtime fan.