New Louisville Football Videoboard

Imaginations tend to run wild as video scoreboards are installed in football stadiums. Here’s the schematic for the new one going up at Papa John’s Cardinal Stadium. Looks like it will closely resemble the existing one at the north end but will be a little wider [click on illustration for larger view].

The big difference is that the video board is double-sided, viewable from inside and outside the stadium. Don’t get any ideas though about watching the games from tailgating areas, however. The external screen will not provide game coverage.

Football purists will be happy (sarcasm) that that there also appear to be eight new advertising opportunities for companies seeking corporate exposure or pursuing greater brand awareness at University of Louisville football games.

The various elements of the scoreboard were delivered in crates a few days ago, and the installation should be complete in about three weeks, according to Ken Ackermann, of Derby City Sign & Electric, which installs video boards at sports venues across the country.

Update: Papa John’s Stadium Expansion

Construction crews at Papa John’s Cardinal Stadium are taking their sweet time with the easiest part of the expansion, installing the rest of the chair backs. So we won’t depress you with images of how few new seats have been added in the past couple of weeks. However, they have made progress on the terrace and the installation of the new video scoreboard. (Click on images for larger views).