Ron Lasley’s daughter recalls good times with 4evercard

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Ron and Betty Lasley were married for 52 years. Photo courtesy of Carrie Beth Lasley
Carrie Beth Lasley

Editor’s Note:  Those who knew Ron Lasley, either by his real name or his pseudonym of 4evercard, in Louisville are missing a positive force following his recent passing. His daughter, Carrie Beth, agreed to share her story about his generous spirit, old-school class and his dedicated UofL fandom.

By Carrie Beth Lasley

Ron grew up in the Taylor-Berry neighborhood of Louisville with his brother Charles “Sonny” and their mother and grandmother after losing his father in a car accident as a toddler. He found father figures in Carlisle Baptist Church and through basketball. He remained friends with his Sunday School teacher there throughout his life. Despite being raised in a University of Kentucky family, the interaction of sports and race relations in his youth drew him to become an ardent and proud University of Louisville fan. His generosity to others and class were on display at Louisville Male High, as he chose to break a white-student boycott of the integrated lunchroom and get in line with lunch with African-American students. He did this, in his words, “because I was hungry.” Ron dreamed of becoming a sports writer, and served as a dedicated Male fan after graduation as a statistician and on reunion committees.

He met former Presentation basketball player, Betty Lasley, through a neighbor. She didn’t run despite him arriving on their first date with a broken jaw. She married him 18 months later, despite him arriving to Holy Name Church with a brand-new crew cut. They remained each other’s most dedicated fans for 52 years. He spent his early years of marriage taking his role as uncle seriously, taking his family to the lake, showing off his water skiing skills and coaching their basketball teams. He would continue coaching others on and off, demonstrating his old-school class of saying everything but a curse word when losing his temper, and being available to any child who needed him.

After buying and selling a mythological string of boats and cars, Betty convinced him to settle down and become his daughter Carrie’s most dedicated fan in 1977. He took on fatherhood with his determined will, wanting to be the father he never had to all. From the moment he brought Carrie home, they read the sports section of The Courier-Journal together and watched games. Beginning in 1981, games at Freedom Hall would become regular father-daughter dates. This tradition continued through the 2013 National Championship, in which father and daughter traversed the South to see all four U of L games. Ron loved the history, present and future of the Cards, even during Denny Crum’s mediocre years. He could still fall in love with Everick Sullivan’s shot or Derwin Webb’s hustle. He loved statistics, comparing conferences, finding the diamond recruit in the rough, hustle and sportsmanship. He died prior to the recent NCAA sanctions on the basketball program.

Ron attended night school at UofL until beginning his business as a wholesale distributor in the business machine industry in the early 1980s. Beginning with only Betty by his side and out of the family house, his business would grow to take care of seven employees, some of which he helped with college, loans, and major purchases. His business out of the spare bedroom had expanded to a full warehouse and international manufacturers by death. Despite the challenge of owning a business, he made time for fatherhood. Even in the early years when money was tight, he took on the responsibility of raising girls other than his daughter when they needed father figures in their lives. He always took his youth  basketball teams out for a movie together at Christmas and never turned down the opportunity to help others.

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Ron Lasley, aka 4evercard, was an icon among UofL fans

Ron Lasley’s voice will be missed as the University of Louisville moves forward.

Good to have known you, 4evercard.

Ron Lasley, one of the best University of Louisville fans it has been one’s privilege to know, left this earth on Friday after a lingering illness and a lifetime love affair with UofL athletics.  A huge loss for the University and for everyone who was warmed by his positive spirit.

He was a giver, someone who cared for other people, an individual who had a gift of making other people feel better about the world and about themselves. He was a reminder of the days when people of different backgrounds and beliefs could communicate amicably with each other. 

A season ticket holder for decades, Ron would rarely miss a UofL basketball or football game, often attending  baseball, women’s basketball and volleyball competition.  He was a generous giver, always among the first to contribute to projects like the football stadium, the indoor practice facility, and the expansion of Jim Patterson Stadium.

Ron was a frequent contributor to local UofL fan message boards for over two decades, earning high marks from fellow fans for his insightful comments at Cardinal Authority, Inside The Ville and the Louisville Sports Report. As “4evercard,” he was among the most popular commenters on the boards.

Not only was his knowledge of basketball obvious, but he had a way of providing insights in a way that was always constructive, respectful and optimistic. He loved talking Louisville sports, and he was on the message boards day and night, responding to numerous threads.

No one ever heard anyone say anything negative about Ron, nor Ron about anyone else.

As the writer of his obituary noted, “No one ever heard anyone say anything negative about Ron, nor Ron about anyone else.”

One of his best friends was Wiley Brown, who played on UofL’s 1980 NCAA championship basketball team. They would meet for lunch often at the Hoops Restaurant next door to Lasley’s Salemaker Carts business in South Louisville. He remained a mentor to Winston Bennett, a former UofL ball boy, even after Bennett shocked him by signing with the University of Kentucky.

The very last UofL game Ron watched was the women’s basketball team against UConn from his hospital bed last Monday. Unfortunately for Ron, they lost the game but he would be looking forward to seeing them again in post-season play.

Ron was among the giants in UofL’s fan base, and he will be missed.

Visitation will be Tuesday from 2 p.m. to 8 p.m. at the Ratterman Funeral home, 7336 Southside Drive. Funeral Wednesday at 11 a.m. with burial following at Cave Hill Cemetery.