By Tom Stosberg
Radio station WKRD started out as University of Louisville outlet. Now WKRD appears to be turning Blue. Could be destined to stay that way.
First, a quick history lesson: A few years ago the WAKY call letters were changed to WKRD, and the station was re-branded as â€œThe U of L Cardinals Radio Stationâ€ by Clear Channel Radio. The action was taken in order to placate Louisville fans when Clear Channel decided to give Kentucky preference over U of L on Clear Channelâ€™s WHAS Radio when there were game conflicts between U of L and UK.
What was once a good idea that would benefit the U of L athletic program is now a broken promise.
In these cases, WHAS would broadcast the Kentucky game and the Louisville game would move to WKRD. In addition, regular daytime broadcasts on WKRD would carry programs promoting and discussing U of L sports programs, including interviews with Louisville coaches and staff.
In recent months, however, WKRD management has allowed many of the call-in shows to be hijacked by UK fans who consistently badmouth U of L coaches, players and fans. Guest announcers who are both self-avowed and closet Blue fans, are taking over the talk shows. So, it wouldnâ€™t be unreasonable to expect the call letters to be changed soon to WCAT. Iâ€™d say itâ€™s a pretty sure bet by summerâ€™s end. Not sure Mr. Jurich is going to be too happy about it either.
What was once aÂ good idea that would benefit the U of L athletic program is a broken promise. Perhaps another local radio station with a decent signal will seize the opportunity to create a format for U of L fans — a huge market segment that is vastly under served.
(Note: The programming director at WKRD is Jim Fenn, telephone number 479-2222. His e-mail address is firstname.lastname@example.org)