WKRD Management Loses Focus

By Tom Stosberg

Radio station WKRD started out as University of Louisville outlet. Now WKRD appears to be turning Blue. Could be destined to stay that way.

First, a quick history lesson: A few years ago the WAKY call letters were changed to WKRD, and the station was re-branded as “The U of L Cardinals Radio Station” by Clear Channel Radio. The action was taken in order to placate Louisville fans when Clear Channel decided to give Kentucky preference over U of L on Clear Channel’s WHAS Radio when there were game conflicts between U of L and UK.

What was once a good idea that would benefit the U of L athletic program is now a broken promise.

In these cases, WHAS would broadcast the Kentucky game and the Louisville game would move to WKRD. In addition, regular daytime broadcasts on WKRD would carry programs promoting and discussing U of L sports programs, including interviews with Louisville coaches and staff.

In recent months, however, WKRD management has allowed many of the call-in shows to be hijacked by UK fans who consistently badmouth U of L coaches, players and fans. Guest announcers who are both self-avowed and closet Blue fans, are taking over the talk shows. So, it wouldn’t be unreasonable to expect the call letters to be changed soon to WCAT. I’d say it’s a pretty sure bet by summer’s end. Not sure Mr. Jurich is going to be too happy about it either.

What was once a  good idea that would benefit the U of L athletic program is a broken promise. Perhaps another local radio station with a decent signal will seize the opportunity to create a format for U of L fans — a huge market segment that is vastly under served.

(Note: The programming director at WKRD is Jim Fenn, telephone number 479-2222. His e-mail address is jimfenn@clearchannel.com)

Tom Stosberg

Tom Stosberg and his wife, Linda, also an active participant on this site, have been U of L fans for nearly 40 years. Tom is self-employed by MarketFit, Inc., an outsource marketing advisory. Tom worked in radio, television and advertising for 35+ years. His web site is located at http://marketfitinc.net.

3 thoughts on “WKRD Management Loses Focus

  • May 26, 2010 at 10:17 am
    Permalink

    They have a local lawyer, I forget his name, who spends all his time boot-licking the UK program instead of serving his clients. Pretty stupid having someone like that as a guest host.

  • May 26, 2010 at 11:53 am
    Permalink

    Thanks for the telephone number. I’m calling him now.

  • May 26, 2010 at 1:06 pm
    Permalink

    I just left Mr Fenn a voicemail letting him know I am not happy with all of the yUK blue coverage that we are hearing way too often now on Channel 790. Don’t know if it will help but I hope more and more U of L fans will call him and let him know we are getting sick of it. I guess WHAS 84 isn’t enough for the kitty fans; now they want WKRDS too – but then they want EVERYTHNG/ANYTHING U of L has it seems……they are like ugly spoiled kids (a cute spoiled kid is easier to take but an ugly one – oh man )…..) go CARDS!

Comments are closed.