Wednesday, March 1, 2023


University of Louisville News & Perspectives

V.G. Reed Loses U of L Printing

Sorry to see V.G. Reed & Sons Printing will no longer be the official printer for University of Louisville athletics. The company, run by some avid Cardinal fans, has been doing the game day programs, schedule posters and other materials over the last decade.

Thanks to Bud Reed, Bobby Reed, Scott Reed and the rest of the printing family for the materials the company provided to Louisville fans. V.G. Reed also has done much work personally and professionally for this observer over the years and can attest personally to high levels of quality printed materials.

Bud, Bobby and Scott have always been diehard Cardinal fans. Bobby occasionally attends University of Kentucky games but we’ll forgive him.

Nelligan Sports Marketing has selected United Graphics, with printing plants in Louisville and Cincinnati, as the new official Louisville athletics printer. The deal also includes broadcast advertising during football, baseball and men’s and women’s basketball games.

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Charlie Springer

Charlie Springer is a former Louisville editor and sportswriter, a public affairs consultant, a UofL grad and longtime fan.

One thought on “V.G. Reed Loses U of L Printing

  • July 9, 2009 at 9:16 am

    Tough break for VG Reed, but United Graphics is run by Steve Siegwald, a St. Agnes and Louisville guy who supports the Cards. He’ll do a great job with it.

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