Cardinal Stadium will likely have an expanded name and a new corporate sponsor when the 2020-21 football season rolls around.
Having reached a settlement with John Schnatter over the old stadium naming rights last October, the University of Louisville is free to pursue a new corporate partner.
On Monday UofL’s Purchasing Department issued a Request for Proposal inviting interested parties to submit their bids for working with the University. The proposed target date for a Letter of Intent is the week of March 2:
“The University of Louisville Athletics Department is seeking a driven, innovative, and collaborative partner to help secure Naming Rights for Cardinal Stadium. This partner will conduct a thorough valuation of the project, develop and execute a customized go-to-market strategy grounded in analytics and market-specific data to generate multiple viable candidates, and ultimately identify the best long-term partner for Louisville Athletics.”
While noting that dates are subject to change, the following schedule was included in the RFP:
Jan. 28 — Deadline for written questions.
Feb. 5 — RFP proposals due.
Feb. 10 (week of) — Shortlist announcement.
March 2 (week of) — Letter of Intent.
The invitation states that proposals should include comprehensive valuation of the Naming Rights to Cardinal Stadium, customized brand engagement to elevate the Louisville fan experience, innovative and strategic consulting to push impact beyond the stadium and game day.