Never caught without keen insight into any issue, Howard Schnellenberger responds to a local radio station’s effort to promote a bowl appearance for his University of Louisville football program in 1988. His team finished 8-3 that season but didn’t go bowling. Maybe he was right about the song.

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By Charlie Springer

Charlie Springer is a former Louisville editor and sportswriter, a public affairs consultant, a UofL grad and longtime fan.

3 thoughts on “Schnellenberger flashback, 1988”
  1. Great blast from the past! I do not remember that take-off on the Beach Boys’ song. What a quote “…verges on being unpleasant.” Quipped only like The Pipe could do it! How did we not get a bowl bid that year?

    1. Tom, those were the bad old days when we didn’t get any respect. Our victims that season included Virginia Tech, North Carolina and Virginia. I have great memories of that Virginia win, with Jay Gruden guiding U of L to a 30-28 win in the closing seconds. One of the losses was to Maryland in the opening game of the season. The details of why we didn’t get to a bowl have long since dissipated.

  2. The Cards started out 2-3 on the season and were absolutely throttled by Wyoming 44-9 early on. Louisville was an independent also and the first three “Schnelly” years hadn’t produced very much.

    It was a tough deal…but there weren’t nearly as many bowl games back then and we were still known as a “basketball” school.

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