Russdiculous, the two-year-old stallion named after Louisville guard Russ Smith, poses outside a barn at the Doug O’Neill Racing Stable at Hollywood Park near Inglewood, California. Rick Pitino’s horse has already broken new ground in merchandising for local saddle shops. Maybe Charlie Strong will market a blanket for football.

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By Charlie Springer

Charlie Springer is a former Louisville editor and sportswriter, a public affairs consultant, a UofL grad and longtime fan.