By Tom Stosberg

Foolish us. We dialed up a University of Louisville baseball game in the Big East Tournament on the radio thinking that we would actually be able to hear it.

What a disgrace. U of L fans have one of the best college baseball teams in America and almost no way whatsoever of hearing their games, much less seeing them.


Louisville baseball, you see, is broadcast on a radio station with a signal not quite as powerful as that of a $19.95 walkie-talkie. Maybe if you stand on your roof holding a metal garden rake, wearing tin foil on your head while clasping a long wire that’s plugged into your radio, you might hear something  from the pathetic signal of KOOL 1570.

Unless, of course, it’s after dark. Then the sound you mostly will hear is sort of like listening to a combination of someone whistling off key, an old electric razor and a washing machine running with the lid open.

It’s true that you can subscribe to an Internet streaming version of the game but why should you have to do that? Aren’t the Cardinals’ sponsors paying enough so that fans don’t have to?  Isn’t that how commercial radio is supposed to work?

So why can’t Clear Channel Radio, the company that makes a bundle from U of L football and basketball, provide U of L baseball one of their EIGHT stations for baseball broadcasts?

Sean Moth delivers first class play-by-play game after game.  So the on-air product is outstanding and worthy of a decent radio station with a good signal. And it is absolutely ridiculous that U of L fans can’t listen to the games on a real radio station.

Our Big East baseball champs deserve better than rinky-dink.

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By Tom Stosberg

Tom Stosberg and his wife, Linda, also an active participant on this site, have been U of L fans for nearly 40 years. Tom is self-employed by MarketFit, Inc., an outsource marketing advisory. Tom worked in radio, television and advertising for 35+ years. His web site is located at

7 thoughts on “Louisville Baseball Deserves Better Radio Signal”
  1. Charlie has nailed this one down the middle of the fairway with the reference to Nelligan. There are plenty of sports marketing outfits out there and such a lucrative contract as one that exists with the University of Louisville would have suitors lined up from the Belknap Campus to the White Castle on Eastern Parkway…should it become open for bidding.

    Keep voicing your opinion and let the folks down at UofL know you’re not happy with the Cardinal Baseball Radio situation.

    E-Mail Jurich, call in on sports talk radio shows or just write a letter to the editor of that one great birdcage liner…oops…newspaper we have here in town.

    Squeaky wheels get greased. You know what to do.

  2. I agree as well. Once UK took over the WHAS airwaves, (however that happened still amazes me) our hometown teams are taking a back seat. CARDS radio, WKRD can’t broadcast the baseball games??? Seems silly. I think Mr. Jurich should get the blame for this one.

    1. Sounds like some deception on the part of WHAS (Clear Channel) management from my vantage point. However, Tom could put some heat on Nelligan Marketing, which has the contract to promote U of L sports.

  3. C’mon gang…everyone knows that golden oldies and insomnia curing talk radio is the current trend on AM talk radio.

    I’ve said it before and I’ll say it again. Why are the Reds on Cards Radio?

  4. This is one of the biggest complaints I hear all year long. It is ridiculous that UK’s games are on a channel I can hear all the way in east Lville, but I can’t hear a thing after @ 6pm for U of L’s games

    1. Fortunately I didn’t know UK baseball games were on the radio. What a waste of the airwaves.

  5. Good post, Tom. KOOL Radio does it best but it just does not have the signal. Whichever station picks up these games will benefit greatly, attracting a much larger audience than by playing whatever kind of music or talk. We need to identify a station manager with the brains to take advantage.

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