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Finishing touches this week, capping the expansion of Papa John’s Cardinal Stadium in preparation for the University of Louisville football team’s opening game against Kentucky. They include:

  • New block letters on the UPS Flight Deck heralding the new look for U of L’s expanded stadium for all 100,000-plus vehicles passing by on I-65 daily. Now if only the state will tear down Fairgrounds Stadium, there would be no confusion about the quality of facilities.
  • New signage dedicated to 14 bowl games in which U of L has competed, from the Sun Bowl in 1958 to the BCS Orange Bowl in January 2007.
  • All the ad slots have been sold for the interior of the new video board — Rally’s, PNC, Jeff Wyler, Ford, Jewish Hospital, adidas, Taco Bell and Porter Paints. Additional advertising is going up on the exterior side.
  • The new adidas store is open for business, with a wide variety of apparel. Don’t be like the observer, forgetting to mention he’s a season ticket holder and not getting his 10% discount.
  • The new advertising ribbon has been completed at field level, ridding the stadium of the Little League look signs, replacing them with high quality exposure for sponsors.
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By Charlie Springer

Charlie Springer is a former Louisville editor and sportswriter, a public affairs consultant, a UofL grad and longtime fan.

4 thoughts on “Finishing touches at Papa John’s Stadium”
  1. Can’t wait to get into our seats Saturday!!! Will be soooo cool to look across at those new RED seats from our bleached-out pink seats, haha. And you know, the Observer insists we follow Howard’s command that we be in our seat one hour before kickoff. Here’s hoping there will be so many fans in their seats by 2:30 the pink will be indistinguishable from the red. Old vs. new, in more ways than one. GO CARDS!

  2. Charlie –
    When the UK-UofL football series was revived with the first game of the modern era over at Commonwealth, there was a flyover just after the national anthem by a group of the Louisville Air National Guard planes.

    When the celebration of the completion of Papa John’s was held, included was the flyover by a UPS Jumbo Jet.

    With the completion of the wonderful expansion of Papa John’s, will there be a special flyover before the start of Saturday’s game? That would be special. Make it so, Charlie!

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