Have to love the creativity of the U of L marketing staff. A brochure, displaying my name on the back of a U of L basketball jersey, jumped out at me from the stack of mail today. Inside the brochure, there I was again, this time in a football huddle.

The glossy piece promotes premium seating packages for the football stadium expansion and the new downtown basketball arena — facilities that will define the future of the University of Louisville athletic program.

For the naysayers who, in the past, doubted whether either project would become a reality, you had better step up soon if you can afford it. There are less than 500 of the packages available.

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By Charlie Springer

Charlie Springer is a former Louisville editor and sportswriter, a public affairs consultant, a UofL grad and longtime fan.