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New Louisville Football Videoboard

June 18, 2010

Imaginations tend to run wild as video scoreboards are installed in football stadiums. Here’s the schematic for the new one going up at Papa John’s Cardinal Stadium. Looks like it will closely resemble the existing one at the north end but will be a little wider [click on illustration for larger view].

The big difference is that the video board is double-sided, viewable from inside and outside the stadium. Don’t get any ideas though about watching the games from tailgating areas, however. The external screen will not provide game coverage.

Football purists will be happy (sarcasm) that that there also appear to be eight new advertising opportunities for companies seeking corporate exposure or pursuing greater brand awareness at University of Louisville football games.

The various elements of the scoreboard were delivered in crates a few days ago, and the installation should be complete in about three weeks, according to Ken Ackermann, of Derby City Sign & Electric, which installs video boards at sports venues across the country.

Comments (3)

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  1. bcs says:

    At least the new visual displays will distract from fans noticing the distinctly redder “new” seats. Any hopes of getting the “old” and sun-bleached seats a paint job?

  2. If that were possible, I’m sure it would have happened. I don’t think anyone wants melting red paint on their clothing whether they’re wearing red or not.

  3. Keith says:

    I’m thinking the seats are all going to have someone in them as we begin the “Charlie Strong Era”, so no problem…we won’t see them anyways!

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