Dig deep for Year of the Cardinal

Year-of-the-CardinalTake a good look at the graphic of the new Marker’s Mark Year of the Cardinal bottle because it may be the only one you get.

Only five hundred of the bottles will be available starting this Thursday by calling the Cardinal Athletic Fund at 852-8460, starting at 9 a.m. with your credit card in hand.

The cost — actually it’s a major investment — is $2,000, with all the proceeds going to benefit the UofL Academic Center for Excellence. UofL and Maker’s Mark are teaming up for raise $1 million. The estimated cost of the project is $14 million.

The bottles celebrate the Year of the Cardinal with an unprecedented four-part feat in college athletics: winning the Sugar Bowl, participating in the College World Series, advancing to the national championship game in women’s basketball, and winning the 2013 NCAA men’s basketball championship.

Author: Charlie Springer

Charlie Springer is a former Louisville editor and sportswriter, as well as a public affairs consultant, a UofL grad and longtime fan.