The growing number of commercials during college basketball games has become a major pain.
Especially annoying are the commercial breaks that occur in quick succession. The network and/or the local station airs two or three commercials, returns to the game announcer, and then it’s right back to two or three more commercials.
Have to agree with those who say three media breaks each half are affecting the pace of the game, negating the advantage of better-conditioned teams. The day when teams averaged 80 points or better per game are a thing of the past. Players get far more rest on defense than they used to, leading to many more low-scoring games.
The commercial breaks often come at inopportune times, sometime killing the momentum of a team on a roll.
Commercial timeouts are scheduled to occur at the first dead ball (game stoppage) after four-minute intervals (beyond the 16:00, 12:00, 8:00 and 4:00 minute mark of each half). If no dead balls occur, the commercial breaks sometimes occur within a couple of minutes of each other. Additionally, the first 30-second team timeout in the second half is expanded to a television timeout. If free throws are to be shot, a timeout will usually be taken first.
Teams can get up to five timeouts each per game, so there’s a potential for a minimum of 14 timeouts per game.
Some commercial breaks are at least two minutes long. With 3:18 to go in the Louisville-Syracuse game Saturday, the CBS break included commercials for at least five different products, including Coca-Cola, Reese’s Cup, Dodge Dart, HP Notebook, a movie and the network’s March Madness web site.
Between the whistles, there was a total of 51 of them for 44 different products, including seven placements for the CBS site. The total doesn’t even include the TV advertising during the halftime intermission.
More than one fourth of the commercials — 16 of them — were aired during the last 5:35 minutes, and almost half of those were squeezed into the final one minute and 38 seconds.
This fan in particular probably complains as much about all the advertising as he does about the quality of the officiating during TV games.