A fundraising event in Louisville is designed to fail, destined to thud like a lead balloon with University of Louisville fans.
Some people with too much time on their hands at the Waterfront Park decided to pit the UofL against the University of Kentucky in a bridge-lighting competition in UofL’s home town.
A bull-in-a-china-shop kind of terrible idea, a concept sure to offend every UofL fan in the city — the potential of lighting a major attraction in honor of a hated rival on a major local landmark. Some PR novice obviously at work, embarrassing UofL fans with the very idea.
The winning side having its colors light up the Big 4 Bridge before the rivalry basketball game on Wednesday. An in-your-face kind of slight which will ensure that the losers have negative vibes for the local attraction.
No doubt David Karem, the president of the Waterfront Development Corporation and a UofL Law School grad, was out of the office, out of town, or out of his mind when the concept was approved. We’re pretty sure the majority of funds for the waterfront park have come from Louisvillians and local companies.
This is one observer who would not even consider making a contribution to the project. And we doubt that more than a handful of other UofL fans will get involved in the project. As of 10 a.m. on Friday, UK fans had donated $434 as opposed to $134 for UofL fans.
Not surprising that Louisville fans are not getting involved. They shouldn’t have to even consider it. Few UofL fans will support it.
This is one event that the Kentucky Sports Radio web site is sure to get behind because it provides UK fans with an opportunity to insult UofL fans in their own hometown. They will give big.
That we can understand. What’s impossible to comprehend, however, is why the Waterfront Development Corporation would prostitute itself raising funds at the risk of embarrassing the primary base of support for the Big 4 Bridge.