Special craft beer in works for Louisville alumni, fans

Special craft beer may be on the way for Louisville alumni and fans.

Some people are thinking outside the ivory tower on Belknap Campus.

The University of Louisville is actively entertaining the notion of a special blend of craft beer to be marketed to university alumni and young professionals at retail locations across the country.

Cardinal Brew?  L1C4 Special?  Griffith Gold? Russ Smith Lite?

Just a few names that come to mind for a craft beer that would be specifically marketed for UofL partisans. Lord knows, they love their beer.

The University has issued an official Request For Proposal for a “logoed” craft beer partnership. The partnership will be geared toward providing a craft beer with one of the retro logos from the university archive library.

The RFP states that the partnership does not include UofL athletics. However, the successful bidder will have an opportunity to explore pouring rights and additional university sponsorship marketing outside of the partnership. 

The deadline for responses to the RFP is Thursday, May 2. Applicants making the “short list” will be announced the week of May 6th, with proposer presentations scheduled May 20th and a Letter of Intent the week of June 3rd. The RFP notes that all dates are subject to change.

In support of the school’s commitment to reducing waste and “extraneous” use of natural resources, applicants were requested to submit their proposals on two-sided recycled paper containing 30% post-consumer waste. 

The RFP notes that the University has 141,000 “addressable” alumni. Also included are maps showing the heaviest concentrations of UofL alumni across the nation and in Kentucky and Indiana. The heaviest concentrations outside the region are in Chicago, Los Angeles, San Francisco, New York City and Atlanta.

Make that a Cardinal Brew for this observer.

Jock Sutherland back with more from UofL broadcast days

Jock Sutherland

Catching up with Jock Sutherland, now in his 91st year. Still as funny as he ever was, recently recalling his days as a color commentator for University of Louisville basketball.

Jock never pretended to be a broadcaster, and today admits he would never have made it as a play-by-play man.

Jock and Van Vance were in Knoxville for the Dream Game in 1983 as the broadcast team for WHAS radio. There was static on the air and Vance ducked down under the table to work on the equipment, telling Jock to take it. “I told him I was not a play-by-play guy, but there was no other option,” said Jock. “I was awful. He told me I would never have to do that again.” 

Never a dull moment for Sutherland, the long-since retired sidekick of Vance on WHAS radio.  Together they were an unforgettable broadcast team for UofL basketball for more than 20 years.

Jock has had a busy year, getting with Van for their annual get-together and adding an electric chairlift so he can navigate the steps at his two-story house in Nicholasville.

Unfortunately his driving days are over, as a result of another motorist slamming into the side of his Chevy S-10 pickup truck. Fortunately Jock was not hurt but the pickup was beyond repair. Through with driving, he now relies on his wife Phyllis for transportation.

Phyllis is still working part-time four hours a day for the local board of education, reducing her hours so she can spend more time with Jock. “We’re there for each other,” she says. “He’s still a lot of fun to be with.”

Jock was recently interviewed again by film producers Renee Collins and Warren Cobb for Room 17 Productions about his experiences with Vance for the University of Kentucky Louie B. Nunn Center for Oral History:

Jock Sutherland: The WHAS Broadcasting Years from Renee Collins on Vimeo.

Early exit for Cinderellas in 2019 NCAA basketball tourney

Was this the year a mid-major would crash the NCAA men’s basketball final four ? Depending on which talking head you listened to, a Cinderella was inevitable.

Surprise, surprise, as the field is narrowed to 16: No Loyola of Chicago and Sister Jean. No Butler University. No Murray State. No Northeastern. No Wofford. Few upsets. No mid- majors to be found.

Check the four regionals and its chalk city baby. The East, Duke versus Virginia Tech and Louisiana State versus Michigan State. The West is true to form with Gonzaga playing Florida State and Texas Tech going against Michigan.

The Midwest Region has North Carolina playing Auburn and Houston playing Kentucky. Better have P.J. Washington for this one. The Wildcats won with defense against Wofford. The Cougars and Kelvin Sampson can score.

Louisville and the KFC Yum! Center host the South Region this week. Top-seeded Virginia gets a break against  No. 12 Oregon. Purdue and Tennessee will clash in other matchup.

Midnight has come and gone, and Cinderella has gone back to scrubbing floors.

Asia’s last game at the Yum! Center, but more to do for UofL women

Asia Durr’s time is running out but there are greater things for her to achieve over the next couple of weeks.

Durr being introduced for the last time at the KFC Yum! Center. Making five 3-pointers. Leaving to a standing ovation at the 1:54 mark. Kissing the floor at center court five minutes after the game, following it up with a victory lap around Denny Crum Court.

Had to be around the past four seasons to appreciate the significance of the moment, enjoying Durr as long as one can, knowing players this good are rare indeed. Probably playing at the Yum! for the last time, again setting the tone for the Cardinals against another outstanding opponent. Seemingly always at her best when it counts the most.

Asia would score 24 points to lead all scorers, making nine of 24 shots and five assists. The University of Louisville would defeat Michigan 71-50 in front of an exuberant  crowd of 7,725, in the second round of the NCAA women’s basketball tournament.

Durr was joined on her post-game victory lap by fellow seniors Sam Fuehring and Arica Carter, constituting a trio of seniors who have compiled a 123-22 won-lost record at UofL over the past four seasons. No looking back. a time to celebrate, looking ahead to  their third consecutive Sweet 16 berth and a trip to the Albany Regional.

Behind Durr’s first three 3-pointers and 12 points, Louisville would race to an early 19-11 lead in the first quarter. The teams were essentially trading baskets until UofL outscored Michigan 17-5 in the third quarter, the Wolverines gasping for breath as the four quarter began.

Jazmine Jones would add 15 points, Sam Fuehring and Dana Evan 10 points apiece. Kylie Shook, starting her second straight NCAA tournament game, would add 10 rebounds, eight points and two blocks. 

Durr and her classmates running those post-game laps, celebrating the past four seasons, not wanting to leave the floor for the last time. Wanting to ensure that an intensely loyal fan base receives credit as well.

“It was great,” said Durr. “Playing here for four years with such great fans, great people who follow you everywhere, literally everywhere. I can’t really put it into words because it’s a feeling that you’ll never forget, and years down the line, you talk to your kids, your grandkids, your friends about these four years …”

Walz has front row seat across street, Louisville women roll in NCAA opener

Sam Fuehring in top photo and Asia Durr sharing scoring honors with 19 points apiece in UofL’s opening NCAA win (Cindy Rice Shelton photos).

Jeff Walz watching the game on the big screen at a restaurant across the street, having been suspended for comments following the University of Louisville’s loss in the NCAA women’s basketball tournament last season.

Not the place he wanted to be but Walz had to be ecstatic following UofL’s 69-34 spanking of Robert Morris in this year’s opening round at the KFC Yum! Center. Robert Morris had no chance. No answers for an intimidating performance by Louisville.

Stephanie Norman does her job, winning the opening game in the NCAA. Now the pressure is back on Jeff Walz (Cindy Rice Shelton photo).

Assistant Stephanie Norman said she felt little pressure subbing for Walz. “He just told us to go out and have fun,” she stated.

“To have someone like that as your boss really instills a lot of confidence and pride, and so he — he kept like making it really easy — well, he jokingly put pressure on me. But now the pressure’s on him. I did my job. ”

Louisville made it look easy against the smaller Colonials of the Northeast Conference. At one point between the first and into the second quarter Robert Morris missed 17 straight field goal attempts.

Sam Fuehring following up one of her most disappointing starts in a loss to Notre Dame with one of her best ever games, scoring 19 points and grabbing 11 rebounds. Asia Durr would have 19 as well, resting most of the second half with the game out of hand. Dana Evans added 13 points and Bionca Dunham 10 points and seven rebounds. 

“We didn’t get off to the best start finishing shots we normally make,” said Colonials coach Charlie Buscaglia. “We don’t see this kind of length and athleticism at the mid-major level. Louisville definitely disrupted our pace.” 

That and a lot of other things.