Serious competition for Neutral Zone and J. D. Becker, discounts for University of Louisville season ticket holders.

The new U of L adidas team store, located on the east side of Papa John’s Cardinal Stadium, will open Monday. Special events daily during grand opening week, including a spinning wheel for discounts and giveaways. Store hours, 10 a.m. till 7 p.m. Monday through Sept. 3rd., the eve of the Louisville-Kentucky football game.

The store is Cardinal Authentic and will stock merchandise that cannot be found anywhere else. Season ticket holders receive a 10 percent discount. Just keep ticket stubs handy as proof.

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By Charlie Springer

Charlie Springer is a former Louisville editor and sportswriter, a public affairs consultant, a UofL grad and longtime fan.